It is significant that you understand the context and rationale for each step of your SEO to drive website traffic. This definition may help– SEO is the application of specialized expertise for the purpose of increasing the quality and quantity of organic– earned, natural or free– traffic from search engines to a web page or website. The most important search engines, including Google, Bing, and Yahoo, provide answers to users’ queries in the form of a list of websites and pages that focus on the requested topic.
Use SEO to drive website traffic for effective SEO helps your customers find what they want and need. Even people who are unfamiliar with digital marketing recognize what SEO is. They understand how important it is in drawing visitors to your site. The website visits you receive that don’t entail paying a cost per click are organic traffic. Such visits stem from your site’s visibility or from the impressions you generate with organic marketing.
SEO provides visibility by engaging and interacting with users. When visitors create and share user-generated content by posting reviews and suggestions on your site, they promote public trust in your brand. Creating unique and in-depth content for your site increases your user-generated content. SEO isn’t expensive, it works for you around the clock and it attracts more people to your website. Yet, some website owners who’d welcome extra traffic still limit their SEO efforts to the use of a single keyword, prioritization, link building, and ranking goals.
Decide on whether to hire an outside agency to manage your SEO activities or bring expertise in-house. Compare the start-up and ongoing costs for a single staff person with the costs of using an external agency. Research whether an in-house staff person can adjust to changes as quickly and effectively as outside specialists. Create a decision tree listing the factors that matter in making this decision, such as varied experience, expert knowledge, dependable service, and dedication. Consider several scenarios covering both in-house and outside expertise, and follow them to their potential conclusions.
Founded in 1998, Google became a $55-billion company by 2014. It is far and away the most dominant global search engine because its market share is three times that of its closest competitors. Google defines success in terms of how well it serves users and it reflects its intense user focus in all that it does. Google takes a continuous improvement approach to its search engine and constantly strives to surpass its accuracy and speed records.
However, a sound SEO strategy goes beyond Google to include other search engines such as Bing and Yahoo. They vary slightly and each provides access to different target audiences. SEO practitioners should work from a Google checklist that includes methods for optimizing Google like title tags, mobile optimization and performance enhancers such as anchor text– text with clickable links and images.
The SEO Process
A structured approach to SEO relies on establishing a process that organizes your activities, provides consistency and enables repeatable success in boosting your search results. Since search is always evolving, SEO frameworks must leave room for flexibility and adaptation.
A typical SEO process includes–
- Analysis– Outline a set of goals and deliverables and identify key performance indicators (KPI).
- Research– Gather information for shaping your SEO strategy. Conduct a SWOT review of your current strengths, weaknesses, opportunities and threats.
- Strategy– Create a framework for achieving your objectives.
- Technical– Set up a website technology plan that supports your SEO.
- On Site– Every touchpoint on your site, including the domain name, affects search engines. On-site considerations include items that are visible externally, such as meta descriptions and title tags.
- Off Site– Off-site signals weight heavily toward links, although other factors, such as citations, also influence results.
- Report And Refine– Set up metrics that show you how well your SEO strategy is performing.
Your SEO process should be a loose, agile framework. If it’s not, you’ll miss the opportunities that arise in a continually changing industry. You’ll stifle creativity and innovation, and become a follower rather than a leader.
SEO To Drive Website Traffic
Don’t limit the use of SEO to drive website traffic. Utilize SEO strategy to maximize search engine discovery and ranking. Limiting your scope in that way would impede your campaign’s success. A comprehensive approach to SEO includes taking care of other digital arenas where users interact with your brand, offerings, and website.
Incorporate four main digital hubs into your SEO strategy– content, social media, pay-per-click and design. While creating quality content is crucial, quality alone isn’t enough to attract an audience. However, superior web content helps your site outshine your competitors’ sites, increases the time users spend with you and boosts the quality of their interaction with your material. Providing original, intelligent content positions you as a thought leader and an expert in your industry.
But even wonderful content needs correct coding. Proofread for errors in spelling and grammar, and make your material easy to load and navigate. In SEO terms, fit keywords organically into your page headers, secondary headlines, and text that centers around that topic.
When people engage with your content, post comments about it and share it on social media, their activities boost the likelihood of search engines discovering your site. Leveraging social media to get readers to discover your content is a strategic and savvy SEO move. Additionally, social media data will tell you what your target audience wants and responds to, thus informing your ongoing content creation.
The idea that media outlets compete with each other is a popular misconception. An increase in audience percentage in one medium does not necessarily mean a decrease in others. Pay-per-click campaigns can supplement organic SEO activities and ensure that your target audience sees your content as frequently as possible.
Now, Or Next?
The SEO environment is always evolving. Maximize the use of SEO to drive website traffic and as well as help you generate income or make money on the internet. SEO practitioners must constantly learn and adapt. Recent trends affecting SEO strategy include mobile and app search, and the integration of social media into search engine results. New technologies such as artificial intelligence can enhance searching as search engines explore more deeply into video, still images and voice.